Streetwear and sneakers have been on a collision course with furniture and home goods for years, ever since kids hung Supreme decks on their walls. When Parc came to me looking to begin a collaboration project leveraging that cultural movement, Jeff Staple immediately came to mind, being one of the original drivers of sneaker culture into the mainstream.
• Creative direction
• Marketing strategy
• Talent curatio
• Partnership structure and execution
• Creative direction
• Marketing strategy
• Talent curatio
• Partnership structure and execution
