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Projects, ideas, things by Ben Fainlight.

StockX: DropX
2020-2022 The DropX program brought primary release opportunities and exclusive product to StockX, enabling the platform to capture the entirety of the consumer journey instead of being limited to post-release trading. DropXs ranged from Megan Thee Stallion’s inaugural product with Revlon to Lewis Hamilton’s first merch drop to Nothing’s first earbuds to collabs between New Balance, Malbon Golf, Babylon, Slowthai, Coachella, Michael Lau, and more. All the winning products featured in HBO Max’s The Hype were released via DropX. The first Nike Jordan Brand Player Exclusive sneaker released to the public (the Air Jordan VIII University of Oregon PE) was released via DropX, the first sneaker launch with proceeds going to university athletes via updated NIL regulations.
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